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Family, Faith, Trucking: Dennis 顿别濒濒颈苍驳别谤鈥檚 Road to ATA Chair

Cargo Transporters CEO Blends Military Discipline With Compassionate Leadership
Dennis Dellinger
鈥淚 wanted to be [ATA] chairman not to be popular, but rather to be a good listener,鈥 Dellinger said. (John Sommers II/Transport Topics)

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CLAREMONT, N.C. 鈥 Dennis Dellinger is a man of distinctly varied interests.

On the one hand, Dellinger 鈥 CEO of and as of Oct. 16 the 80th chairman of 鈥 is a modest individual with a great sense of humor. He has a passion for family and a similarly deep affection for running a complex and busy trucking operation.

On the other hand, during his downtime Dellinger enjoys an eclectic array of pursuits that might seem outside of the norm for a trucking honcho.



He also differs from many trucking leaders in that he wasn鈥檛 born into the industry.

Dellinger hails from Fayetteville, N.C., and traveled with his father鈥檚 military deployments until the family settled in the Claremont, N.C. area for his eighth grade school year.

鈥淚 come from a rather large family of seven children, five girls and two boys,鈥 Dellinger said. 鈥淚 was raised in a household with a lot of strong women.鈥 His mother, Shirley, had a big personality and his dad, being in the military, meant mom was left to raise the kids for long periods of time. 鈥淚 was taught to respect women,鈥 he says.

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Dellinger's grandkids and mom

Dellinger's grandchildren Lachlan (left) and Emma McRary (right) pose with their great-grandmother 鈥 Dennis' mother 鈥 Shirley Dellinger (center). (John Sommers II/Transport Topics)

He admits to inheriting his parents鈥 Type A personalities but says he was the family peacekeeper growing up. His parents taught him that he was 鈥渘o better than anyone else, but that there鈥檚 nobody else better than you.鈥

Cargo Transporters is based in that same little town of Claremont, nestled about an hour northwest of Charlotte and boasting 1,800 residents. The truckload carrier has more than 500 tractors, 2,000 trailers and about 700 employees. Since 1982, it鈥檚 been a family-owned business that services all 48 contiguous U.S. states. Its drivers are all company employed.

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Claremont sign

(John Sommers II/Transport Topics)听

顿别濒濒颈苍驳别谤鈥檚 rise to the company鈥檚 leadership post is one of a tough but fair trucking leader, a hardworking, astute man who has risen over nearly four decades to the top of his profession.

As a young man he was eager to enter the working world, so he decided to forgo college in favor of a job with a company that catered to the North Carolina furniture manufacturing industry. He joined Cargo Transporters in 1986.

Dellinger says he鈥檚 proud to have grown up in the 鈥60s and 鈥70s as part of a resourceful generation that shared optimism and competitiveness, and has a strong work ethic.

His team speaks highly of his leadership abilities, but 鈥淚鈥檓 certainly no so-called 鈥榮ervant leader,鈥欌 he says. 鈥淚 wanted to be [ATA] chairman not to be popular, but rather to be a good listener.鈥

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Dellinger in the office

Dellinger talks with employees at the Cargo Transporters office in Hickory, N.C. (John Sommers II/Transport Topics)

In fact, his intellectual curiosity has led Dellinger to become a student of sorts in the study of emotional intelligence, a concept based on a classic book that touts a decades-old philosophy on the ability to manage one鈥檚 own emotions and understand the emotions of others.

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Dellinger in the office

(John Sommers II/Transport Topics)听

To help himself unwind after a challenging day he might spend some relaxing time beside the pool. From there, he often turns to what might seem an unconventional choice for a trucking CEO 鈥 TikTok. While generally targeted to the younger set, Dellinger describes the popular global app as a 鈥渄e-stresser鈥 and a great way to get a concise sampling of the day鈥檚 news.

Then he鈥檚 very likely to sit down with a good spy or crime novel, or even open up a self-help book. He said he can read a 300-plus page novel in a few days.

He also owns a 2013 Harley-Davidson Road Glide, which he鈥檇 like to ride more often.

His musical passions range from early country music and classic rock of the 1960s and 鈥70s, to his favorite rappers, Dr. Dre and Eminem.

In fact, his wife of 13 years Sherel said she was shocked when Dellinger was anxious to see the 2015 film 鈥淪traight Outta Compton,鈥 a classic of the gangster rap genre that features some of its earliest and biggest stars.

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Sherel Dellinger

Sherel Dellinger said she initially found Dennis a bit intimidating but also kind and competent. (John Sommers II/Transport Topics)

In line with his complex nature, Sherel said she at first found Dennis a bit intimidating but also kind and competent. It didn鈥檛 hurt, she confessed, that she also found him 鈥渢all, dark and handsome.鈥

Family and faith are also vital parts of 顿别濒濒颈苍驳别谤鈥檚 life. He has a daughter, Dana McRary, and two grandchildren, Lachlan McRary and Emma McRary. Dellinger also is president of his church, Bethel Lutheran Church in Claremont, which he notes can be both satisfying and challenging but in ways very different from trucking.

鈥淢y faith is important to me,鈥 Dellinger said. 鈥淚t鈥檚 what helps to ground me, to realize that there鈥檚 more to life than me.鈥

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Dellinger and McRary family portrait

From left to right, Dana and Emma McRary; Dennis and Sherel Dellinger; Lachlan and Graham McRary. (John Sommers II/Transport Topics)

While he鈥檚 known for his kind manner, he鈥檚 no pushover. 顿别濒濒颈苍驳别谤鈥檚 employees liken him to a coach: he鈥檚 a mentor, firm but fair, with a strong personal interest in the well-being of his employees, seeing to it that talented employees are promoted and given increasingly larger roles in the company.

Unlike some famous athletes, his players stick around for years and don鈥檛 typically option their contracts for what might look to be greener pastures or cushier jobs.

Dellinger said he has no specific agenda for his chairmanship other than to pursue ATA issues and other issues raised by the membership.

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Luke Elder

Cargo Transporters' head of operations Luke Elder. (John Sommers II/Transport Topics)

鈥淗e really cares about people. But he鈥檚 tough,鈥 said Luke Elder, head of operations for Cargo Transporters and a 27-year executive with the company. 鈥淚t鈥檚 not like you get a pat on the back when you walk in the door each morning. He holds us accountable, as he does himself.鈥

He is known for keeping the peace, but at the same time says he does not cower from confrontation.

His employees 鈥 the ones who thrive in the fast and arduous pace of trucking 鈥 admire his ability to listen and make quick decisions for their own good as well as that of the company.

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Cargo Transporters trucks

(John Sommers II/Transport Topics)听

鈥淔irst and foremost, I will tell you he is a very committed family man, and a man of faith. He鈥檚 a wonderful guy,鈥 President Jim Ward said. Their relationship began years ago at University of Georgia鈥檚 Trucking Profitability Program, where senior trucking executives meet annually for candid discussions about the industry鈥檚 best practices and emerging trends. Both men have worked together as top leaders of TCA.

鈥淗e鈥檚 a very good leader, and a wonderful listener,鈥 Ward said. 鈥淗e鈥檒l be a great chairman, given his career and the circumstances that he has had to endure, both from a market perspective as well as inside the walls working with people from professional drivers to technicians. When you have 30 years of that on your back, you鈥檝e learned a lot.鈥

Ward added, 鈥淒ennis is one of those guys who if he told me it was going to rain and I left the office, I鈥檇 take my umbrella.鈥

Cargo Transporters Chairman John Pope 鈥 son of Tony Pope, one of the company鈥檚 four founders 鈥 said Dellinger has been instrumental in the company鈥檚 adoption of such safety technologies as electronic logging devices and inward and outward cab cameras, often years ahead of much of the industry.

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Dellinger and Pope

Dellinger speaks with Pope at the Cargo Transporters office. (John Sommers II/Transport Topics)

鈥淲ith Dennis, there鈥檚 always been a focus on the people aspect, making sure that we鈥檙e taking care of not only the folks that are inside the walls, but also the drivers that are out there dealing with so many different opportunities that come up every day,鈥 Pope said.

鈥淗e鈥檒l do an excellent job as the chairman for ATA,鈥 Pope added. 鈥淗e鈥檚 been chair of the , for the Truckload Carriers Association, as well as running some nonprofits.鈥

鈥淗e鈥檚 always observing,鈥 said Sandra Jolly, the carrier鈥檚 billing coordinator for more than 41 years. 鈥淭here are a lot of people who are scared of him. I鈥檓 not. But I do respect him.鈥

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Sandra Jolly

"There are a lot of people who are scared of him. I'm not. But I do respect him," Jolly said. (John Sommers II/Transport Topics)

Jolly said that when Dellinger speaks, it鈥檚 clear when he is joking and when he鈥檚 serious.

鈥淵ou know, one way or another, where you stand,鈥 she said.

Terry Jenkins has worked 50 years in the trucking industry, more than half of it at Cargo Transporters as a fleet leader, operations manager and senior vice president. He retired last year and works part-time to plug temporary personnel gaps as needed.

Jenkins was hired in 1996 and was warned that Dellinger could be a tough guy to work for.

鈥淒ennis came in, and it was obvious real quick that he was a determined individual,鈥 Jenkins said. 鈥淗is father was a military guy, and Dennis was a military child 鈥 he knew what structure and discipline were, what [was] required to get through the day and how you should live your life and how you should run your business. I respected that. I saw that as a positive thing.鈥

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Terry Jenkins

Jenkins, who retired last year from Cargo Transporters after spending five decades in trucking. (John Sommers II/Transport Topics)

Jenkins added, 鈥淚 figured if I could win this man鈥檚 trust, I could accomplish anything. Dennis and I have had fierce conversations. I think you have to have those truthful, honest adult-to-adult conversations to get anything meaningful resolved. But I found that Dennis was always pulling me up.鈥

Jenkins said he also saw the human side of Dellinger when he was having a serious family problem.

鈥淚 remember clearly, Dennis came to me and I told him my situation, what I was struggling with,鈥 Jenkins said. 鈥淗e listened. He said, 鈥榃ell, keep this in mind: You鈥檝e got a family here. Don鈥檛 lose two families over this one situation.鈥 鈥

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Dennis Dellinger

(John Sommers II/Transport Topics)

鈥淗e鈥檚 a very caring person,鈥 said Alan Lail, a close friend of 20 years who doesn鈥檛 work in trucking. 鈥淚f he鈥檚 your friend, he鈥檒l be there for you come thick or thin. He鈥檚 very generous, I do know that. He does a lot for his church and his family. He鈥檚 a good Christian.鈥

The two met on a dock at Lake Hickory and soon became the best of friends. Lail is an insurance district sales manager who deals with personal home, auto and life insurance.

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鈥淵ou don鈥檛 have to worry about where you stand with Dennis,鈥 Lail said. 鈥淗e doesn鈥檛 sugar-coat things. He tells it like it is. He can be tough, but he鈥檚 compassionate at the same time. He鈥檚 balanced.鈥 Lail said that at times when the pair have gone fishing they can spend hours talking about life 鈥 and work.

鈥淲e鈥檙e both in a tough business,鈥 Lail said. 鈥淪ometimes it helps just to talk things out. He鈥檚 a good listener. We don鈥檛 sit around and talk business 100% of the time. But we do bounce things off each other.鈥

It鈥檚 obvious that Dellinger has been good for trucking, and he鈥檒l be the first to admit that trucking has been good to him. He鈥檒l stand proud, but humble, when he embarks on his year as ATA chairman. His employees and friends say he鈥檒l be a good one.

鈥淒ennis has been in trucking a long, long time,鈥 Lail said. 鈥淗e鈥檚 seen the ups and downs, and I think a lot of people in his position wouldn鈥檛 have the stomach to go through the things that he鈥檚 seen the years that he鈥檚 been in trucking.鈥

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