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The data-driven approach has found its way into one of the more underappreciated aspects of trucking literally where the rubber meets the road: tires.

Significant technological advances in recent years have helped to increase demand for LRR tires. “They’re just making the tires better and better all around,” one trucking executive said.

Goodyear has introduced the Cooper WORK Series Regional Haul All-position 2, a SmartWay-verified commercial truck tire designed for superregional and less-than-truckload fleets.

NASHVILLE, Tenn. — Tire manufacturer Bridgestone Americas is closing its LaVergne, Tenn., truck and bus radial tire plant and laying off 700 workers there, the company said in a release.

WASHINGTON — U.S. tire company Goodyear will sell its Dunlop brand to Japan’s Sumitomo Rubber Industries, the company announced Jan. 7.

Continental launched a new longhaul drive tire for the U.S. market.

American Tire Distributors, which sought bankruptcy protection in 2018 after the defection of two major manufacturers, has filed for Chapter 11 again as it considers a sale process to cut debt.

Program Aired: October 10, 2 p.m. ET The cost of operating a commercial truck rose to a record $2.27 per mile last year, including 4.6 cents per mile in tire costs, according to a recent ATRI report. Every mile increases tire wear, driving up replacement costs.    

Continental AG is considering spinning off and listing its struggling automotive business to separate it from the German parts maker’s more successful tire operations.

Analytics specialist Uptake is set to launch a product suite intended to aid carriers’ tire management and improve fuel efficiency.