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Perspective: The Split Personalities of Musk and Tesla

The publicly espoused viewpoints of Tesla CEO Elon Musk and his own company regarding electric vehicles appear to be at odds.

March 31, 2025

Perspective: Overcoming the Greatest Hurdle to ZEV Adoption

The greatest hurdle to the widespread adoption of medium- and heavy-duty zero-emission vehicles is the most difficult to overcome: an underlying lack of trust and faith in ZEVs.

September 3, 2024

Perspective: The US Needs Lithium Independence

The race for lithium, the lifeblood of modern batteries, is on. Spurred by the adoption of electric vehicles, the use of lithium has extended to the trucking industry.

July 15, 2024

Perspective: EPA’s GHG Phase 3 Rule Needs Fixing

One of my guiding principles, both personally and professionally, is to fix the problem. The commercial truck industry definitely has a problem to fix, writes ATD Chairman Scott Pearson.

June 24, 2024

Perspective: As EVs Evolve, Don’t Overlook Aerodynamics

Fleets looking to improve the efficiency of their operations should not overlook how improving the aerodynamic properties of their trucks can generate immediate returns.

December 11, 2023

Perspective: As an Industry, Let's Win the Sale

At a time when our political system has grown so adversarial, I believe trucking threads a needle of common purpose.

November 2, 2023

Perspective: Without Trucking, There Is Nothing

Last month, ATA reached its 90th year. For nine decades, ATA and its 50 state trucking associations have been the leading voice for our industry in Washington and every state Capitol.

October 16, 2023

Perspective: The Past Year Has Proven the Value of Trucking

Four decades in trucking have shown me how much opportunity this industry creates.

October 10, 2023

Perspective: A Global View of Decarbonization

The trucking industry is the backbone of the economy. Finding the right balance between cutting emissions and continuing to effectively meet demand is our ultimate green mission.

August 28, 2023