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Program Aired: April 14, 2022. The trucking industry is in trouble. With the driver shortage at over 90,000, the turnover rate averaging 90%, and many other pressing issues, something needs to give. It’s time we look under the hood into the current state of our drivers and discover new cost-effective and life-transforming ways of recruiting and retaining drivers.

An all-volunteer effort is working with educators to help raise awareness of truck driving careers among students.

Trucking companies are using social media to connect with drivers, build their brands and recruit and retain workers. And they’re having success.

Trucking recruitment firms are seeing a surge in business as carriers seek to fill seats behind the wheel and address a driver shortage that was exacerbated by the pandemic.

Although career opportunities in trucking are abundant, the driver shortage has been a thorn in the industry’s side for years, and it has only become more severe as freight demand has surged amid the recovery from the COVID-19 pandemic.

The best-run fleets are using their data-driven reward program as a differentiator to attract and retain quality drivers. Learn why encouraging safe driving with a data-driven rewards program can be far less expensive than paying for risky driving that results in collisions and claims.