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NASHVILLE, Tenn.— Trucking companies need to “look beyond the hood” when cultivating a workforce, monitoring on the road ahead for issues that will shape their businesses in years to come, American Trucking Associations President Chris Spear said here.

For the past decade and a half, those who predicted the driver shortage have offered their advice on curbing the shortage. While an abundance of information like this exists, it lacks one of the main insights companies can use to overcome the shortage and high turnover – the voice of truck drivers.

Carriers have been increasing compensation to entice drivers to join their ranks, and one of them has developed a fresh approach to bonuses.

NASHVILLE, Tenn. — The son of a Texaco truck driver from Bridgeport, Connecticut, actor John Ratzenberger has always had a strong affinity for the industry. So after he became famous as voluble mailman Cliff Clavin in the 1980s sitcom “Cheers” and voicing Hamm the Piggy Bank in the animated “Toy Story” movies, it was natural for Ratzenberger to lend his vocal talents to a truck in “Cars,” another Pixar film.